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Focusing on the CICTF: "Handmade in Shandong" Empowered by Cultural Creativity

Source：Haibao News 09-20-2023 16:18:37

Recently, as a supporting event of the 4th China International Cultural Tourism Fair, the 2023 Conference on High-quality Development of Cultural Industry and Cultural Creative Brand Building was held in Jinan, Shandong Province. Experts from inside and outside the province have exchanged and discussed on the theme of "integration of digitization, creative transformation and innovative development", exploring new directions for the development of the cultural industry.

Liu Jinxiang, Deputy Director of Shandong Provincial Press and Publication Bureau and Shandong Provincial Copyright Bureau, stated in his speech that since 2022, Shandong has comprehensively promoted the cultural digitization strategy, advanced the "creative transformation and innovative development" of culture with major cultural industry projects as the pivots, focusing on "Handmade in Shandong" and "Intelligent Manufacturing in Shandong" to promote the high-quality development of the cultural industry.

Dai Juncheng, Professor and Doctoral Supervisor of the School of Culture and Communication and the Institute of Cultural Economics at the Central University of Finance and Economics, proposed five suggestions for the high-quality development of the cultural industry: firstly, seizing the digital cultural industry track; secondly, strengthening cultural symbols and emotional consumption identity; thirdly, better conveying excellent traditional culture to overseas consumers; fourthly, promoting Chinese fashion and digital cultural consumption; and fifthly, cultivating a healthy idol consumption concept.