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New Policies in Place: 258 Shandong-based Export Brand Enterprises Set Sail for Global Markets

Source：Haibao News 07-15-2026 10:00:00

Recently, the Department of Commerce of Shandong Province issued the List of Export Brand Enterprises of Shandong Province (2026), driving the shift of enterprises from selling goods abroad to establishing a global brand presence. A total of 258 enterprises, including China National Heavy Duty Truck Group Co., Ltd. (also Sinotruk), JIER Machine-Tool Group, and Shandong Huacheng Group Co., Ltd., were selected.

Brand strength serves as a core competitive advantage for enterprises and a vital indicator of a country's trade competitiveness. During the selection process for these key provincial export-oriented brand enterprises, Shandong established five major assessment categories: market recognition, brand building, R&D and innovation, international certification, and social evaluation. The criteria evaluate not only the enterprises' export performance but also their investment in branding, innovation capabilities, and compliance standards.