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Exploring the Consumer Expo: How Shandong Enterprises Are Competing in the New Track of the Experience Economy

Source：Haibao News 04-16-2026 10:00:00

At the 6th China International Consumer Products Expo, Shandong enterprises are actively transitioning from "selling goods" to "selling experiences", competing in the new track of the experience economy. Weifang Huangyuanyu Biotechnology unveiled its artificial intelligence (AI) health assessment robot, leveraging interactive experiences to attract domestic and international merchants for potential partnerships. Meanwhile, Fosun Holiday created an immersive holiday camp, using AI-powered visual effects to showcase its products. As a major consumer market in China, Shandong will leverage the "Double Hundred" new consumption initiative to promote the commercialization of cultural intellectual property (IP) and the integration of AI and consumption, accelerating its transformation into a consumption powerhouse.