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How the Consumption IP Brand of Dezhou is Being Enhanced

Source：Haibao News 02-10-2026 11:24:46

Consumption is a sustained driving force for economic growth. Since last year, Dezhou has been actively integrating into the new development pattern, prioritizing the expansion of consumption. Through a series of measures such as innovating consumption scenarios, improving supply quality, and stimulating market vitality, the city has made every effort to advance the construction of a regional consumption center. In 2025, the total retail sales of consumer goods in the city reached 161.76 billion yuan, marking a year-on-year increase of 4.5%. The consumption market demonstrated a positive trend of steady growth and continuous vitality.
From the popular "sports+" integration to the bustling festival economy, and from diverse new consumption scenarios to the thriving first-store economy, a vibrant landscape of accelerated consumption potential and continuously elevated urban commercial capabilities is unfolding across Dezhou.