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Shandong Province Launches the “Finance + Cultural Tourism” Two-Way Empowerment Initiative

Source：Haibao News 12-15-2025 09:00:00

To deepen close cooperation among government, financial institutions, and enterprises, and to accelerate the delivery of financial services directly to the front lines of businesses, a “Finance + Cultural Tourism” Two-Way Empowerment Policy Briefing and Government–Finance–Enterprise Matchmaking Event was recently held in Dezhou. It is reported that as of the end of October, the outstanding loans for the cultural tourism industry in Shandong Province reached 294.42 billion yuan, a year-on-year increase of 7.9%, benefiting 55,000 market entities in the cultural tourism sector.

The Shandong Provincial Department of Culture and Tourism, together with the Office of the Financial Commission of the CPC Shandong Provincial Committee, has innovatively established a “Finance + Cultural Tourism” two-way empowerment cooperation mechanism to connect supply and demand, deepen coordinated linkages, develop dedicated products, and promote the integration of funds with the cultural tourism industry, capital with cultural tourism projects, and resources with cultural tourism enterprises. Since the launch of Shandong Province’s “Finance + Cultural Tourism” two-way empowerment initiative, a wide range of activities have been carried out with notable results, forming a model that can be replicated and scaled. The scale and efficiency of financing support for the cultural tourism industry have been effectively enhanced.