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Rizhao Leverages the Deep Integration of Culture, Tourism, and Sports to Drive Consumption Upgrades and Development

Source：Haibao News 10-21-2025 09:00:00

During this summer vacation, the 19 key tourist attractions monitored in Rizhao City received a total of 18.2995 million visitors, representing a year-on-year increase of 13.82%. The operating revenue reached 309 million yuan, marking an increase of 11.3% year-on-year, with both growth rates ranking second in Shandong Province.

In terms of cultural tourism experience, Rizhao has refreshed its supply chain encompassing food, accommodation, transportation, travel, shopping, and entertainment. The commencement of the Rizhao section of the "Friendly Shandong · Peninsula No.1" maritime route has injected new vitality into the Sunshine Coast. In rural settings, the pastoral charm of Fulaiqing Tea Mountain Ranch and the thrilling experience of bungee jumping at Wulian Mountain delineate distinctive countryside appeal.

In the realm of sports events, Rizhao has established a channel for consumer attraction through high-frequency and high-standard competitions, transforming the concept of "Travel to Rizhao Following Events" into a widespread trend. This further strengthens the strategy of "promoting tourism through events and boosting industries via competitions," while actively expanding integrated business models such as "events + training" and "events + education," ensuring that these events capture both attention and revenue.