For Shandong's economy, the service industry is a key engine of growth. Recently, Shandong released Several Measures to Promote High-Quality Development of the Service Industry, aimed at helping service sector enterprises overcome challenges and expand their markets and providing support to them.
Wholesale and retail, transportation, finance, and real estate are the "pillars" of Shandong's service industry, accounting for 54.7% of the service industry's added value in the first half of this year.
In terms of retail, the government will focus on “attracting traffic” by organizing thematic activities to help enterprises draw in customers. Additionally, leveraging the support funding for replacing old consumer goods in the second half of the year will encourage consumers to spend more.
Moreover, in the transportation sector, Shandong supports the development of China-Europe freight trains and cross-border e-commerce trade. This initiative not only enables more Shandong products to reach international markets via freight trains but also facilitates the import of high-quality overseas goods, enriching the domestic market supply and ultimately expanding the "cake" of service trade.