Recently, a dedicated journalist gathering was convened at the Zaozhuang Spicy Chicken Museum, themed "Shandong's Renowned Brands in the Industrial Chain", focusing on Zaozhuang's new trade and logistics industrial chain. The Zaozhuang Municipal Bureau of Commerce and key representatives from enterprises within this sector convened to spotlight the city's spicy chicken industry, continually enhancing its reputation as "China's Hometown of Spicy Chicken".
According to reports, Zaozhuang aims at "enhancing industry, promoting production, and advancing transformation and breakthroughs", recognizing the new trade and logistics industrial chain as a vital component of the "6+3" modern industrial framework.
Focused support initiatives have been implemented for the spicy chicken industry, covering the entire production-to-circulation chain, which involves approximately 40 million broilers annually and generates over 5 billion yuan in sales along the entire industrial chain. This year, 100 prominent and distinctive spicy chicken eateries have been recognized, facilitating the industry's progress towards a standardized, branded, and integrated model, with ambitions to develop a prosperous, ten-billion-yuan industrial cluster.