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Shandong's Renowned Brands in Industrial Chains for a New Quality Life

Source：Haibao News 07-25-2025 09:00:00

Recently, the Information Office of Shandong Provincial People's Government held an on-site press conference on "Shandong's Renowned Brands in the Industrial Chain" at the Shandong Institute for Product Quality Inspection. Four heads from "Remarkable Shandong" enterprises—Shandong Freda Biotechnology Co., Ltd., Hisense, Luhua Group, and Huaguang—promoted key products and shared stories about quality and brand development with the theme of "Industrial Chains for a New Life: Shandong's New Paradigms in Brand Building".

To date, "Remarkable Shandong" brand enterprises have been revealed to the fourth batch. Driven by the influence of these enterprises, vibrant and mutually beneficial industrial chains are emerging in Shandong at a faster pace. The reporter learned from the conference that Shandong Freda Biotechnology Co., Ltd. has fully digitized its supply chain. Currently, multiple cosmetics brands with a revenue of over 100 million yuan are sharing this company's R&D, production, and branding resources. Hisense, as a leading enterprise in Shandong's smart home appliance sector, attracted 25 industrial chain enterprises to invest or expand production in Shandong last year.