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Innovating the "Sports +" Integrated Development Model: Shandong Plans to Organize Over 90,000 Mass Sports Events This Year

Source：Haibao News 04-02-2025 09:00:00

This year, Shandong will further improve the public service system for mass fitness. It is reported that Shandong is making every effort to enhance the "Haoyun Shandong" sports brand. Led by the "Haoyun Shandong" brand, the province is systematically sorting out fitness activities at the provincial, municipal, and county levels. Guided by examples of the Mass Fitness Games of Shandong Province, Shandong Winter National Fitness Games, and "four-along events", it is perfecting the overall framework for mass fitness activities. By organizing community sports games, farmer sports games, various group sports games, and ice and snow sports games, the province aims to build a mass fitness event system that is inclusive, comprehensive, and widely accessible to all groups. It will turn the "traffic" from events into an effective economic "increment."

Furthermore, Shandong will also innovate the "sports +" integrated development model. Focusing on "+ cultural tourism", Shandong will increase efforts to develop the sports event economy; focusing on "+ medical care and health", it will continue to deepen the integration of sports and health. It will promote the "sports events into scenic areas, neighborhoods, and business districts," encourage people to "travel with the events," and integrate mass fitness with the sports industry for integrated development.