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Brands Leading the Way: Made-in-Shandong Products Excel in Overseas Markets

Source：Haibao News 03-19-2025 09:00:00

Shandong features a comprehensive array of industries. By leveraging innovation, quality improvement, and brand leadership, an increasing number of manufacturing enterprises are making significant strides in the global market, continuously revitalizing Shandong's foreign trade development. Since the beginning of this year, traditional advantageous products have shown robust growth. In the first two months, Shandong exported electromechanical products worth RMB 140.03 billion, marking a 9.5% increase and contributing over 60% to the overall growth in exports.

Branding is the path that enterprises must take to grow stronger. To expand into overseas markets, some traditional manufacturing enterprises in Shandong, particularly small and medium-sized enterprises that initially operated as original equipment manufacturers (OEMs), have gradually transitioned to brand leadership, creating internationally recognized independent brands.

The impressive success of Made-in-Shandong products in overseas markets is closely linked to the significant enhancement of their competitiveness. Many companies are rapidly pivoting to integrate high-tech features and enhance their brand value. They are increasingly focusing on customer-specific needs, committing to personalized services, and entering new markets with high-quality products.