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As the Asian Winter Games Ignites the Passion for Ice and Snow, Shandong Harnesses the Opportunity to Boost the Ice and Snow Economy

Source：Haibao News 02-12-2025 09:00:00

The 9th Asian Winter Games is scheduled to take place in Harbin from February 7 to 14, 2025. The passion for ice and snow has swept across China and it is forecast that by 2030, China's ice and snow economy will expand to 1.5 trillion yuan. Amid the prevailing rise of the ice and snow economy, how can Shandong seize the opportunity to enhance and fortify the ice and snow industry strategically?

To facilitate the profound integration of the winter sports industry with related consumer activities, every region of Shandong has meticulously planned around ice and snow projects. Capitalizing on the winter cultural tourism IP of seagulls, Qingdao has launched a winter project (limited edition) featuring the "chasing seagulls and waves" marine sightseeing experience, gaining popularity among tourists from afar. Meanwhile, Yantai, leveraging attractions like Nanshan International Ski Resort, Kunlong Hot Spring Scenic Area, and Cishan Hot Spring, has introduced a captivating series of ice and snow tours. In addition, the inaugural Ice and Snow Art Festival at Yantai Seaside Flying Paradise and the first Ice and Snow Festival at Xiangdao Bay brilliantly capture the essence of winter's romance.