In recent years, Qingdao has been focused on improving its cultural soft power and attached great importance to developing the culture industry as it accelerates the implementation of the strategy of building itself into a culturally strong city. At present, a development pattern where film and television, music and performing arts, creative design, digital cultural tourism, and other fields enjoy coordinated progress has taken shape basically.

The vigorous development of Qingdao's digital culture industry is inseparable from the guidance of the accelerated development of competitive industries. Qingdao has put a focus on planning and developing the film and television industry. Notably, its film and television cultural industrial cluster has been selected as one of the top ten industrial clusters characterized by the wild-geese flying pattern in Shandong Province, with more than 1,300 film and television enterprises in the city.

The vigorous development of Qingdao's digital culture industry is driven by the accelerated development of new business forms. The innovation ability of Qingdao's cultural enterprises is constantly improving. New cultural business forms are constantly developing. Multimedia, game and animation and digital publishing software development, Internet advertising services, and other Internet information services are developing vigorously.

The vigorous development of Qingdao's digital culture industry cannot be achieved without the continuous optimization of the policy environment. Qingdao has released Several Opinions on Promoting the Leapfrog Development of Qingdao's Culture and Creative Industry in the Replacement of Old Growth Drivers with New ones, Implementation Opinions on Promoting the High-quality Development of Culture and Tourism Industries, and Several Policies of Qingdao City on Promoting the High-quality Development of the Film and Television Industry. As the guidance role of a series of policies is brought into play, a favorable trend in which the forces of all the relevant parties are synergized has been created.