Dazhong · Poster News, Zhu Gengfang, reported in Jinan

Today, the brand index of Top 100 Enterprises of Shandong Province in May, compiled by the Public Sentiment Center of Shandong Internet Media Group, was released. In the latest list of May, Haier Group, SINOTRUCK Group, Inspur Group, Shandong Energy Group, Shandong Weiqiao Pioneering Group, Shandong Dongming Petrochemical Group, Hisense Group, State Grid Shandong Electric Power Company, Shandong Iron & Steel Group and Goertek Co., Ltd. ranked in the top 10.

In this month's list, SINOTRUCK's ranking is significantly stepped forward. According to data analysis, the specific influencing factors are as follows:

The advantages gained from video platform popularity and video interactive data are obvious

Among the specific data in the list of Top 100 Enterprises, SINOTRUCK has the highest popularity and interactive data on video platform. From the bar chart of "Double Micro" and video popularity of the top 10 enterprises, it can be seen that SINOTRUCK has outstanding advantages in video platform popularity, which is 10 times as much as that of Haier Group who ranks in the second place. It can be seen that the popularity advantage on video platform has a great "contribution" to SINOTRUCK's ranking in this month's list.

SINOTRUCK has issued 10 videos on the official account of tiktok in May.  According to the statistics of interactive data of these videos, in the number of likes, number of forwards and number of comments, most of the videos gain the likes, then comments and forwards. Viewing from the date, on May 24, the data volume of the three indexes in the video introducing the functions of SINOTRUK's "Shandeka" brand was the highest in this month. In terms of content, functional tutorial videos and storyline videos which are more interesting and with skill learning gain large amount of data and are more popular with netizens.

Good reputation increases and accompanying risks decrease

Compared with the data changes of last month, the main reason for the rise of Sinotruk in this month's list is the increase of good reputation and the decrease of risk. Particularly, in terms of risk degree, the risk degree of social platform, information platform, video platform and community platform has decreased significantly. According to the network sentiment area chart of Sinotruk this month, we can also see that the large-scale "like" emotion is very obvious. 

Some KOL (key communicators) on the Weibo have made obvious "contributions" to the boosting of Sinotruk's topic this month and the "rendering" of positive emotions. The top five KOLs are: @ Things of science and technology, @ Weiyue Qinyu, @ Xiaoman, @ Ying Wangji and @ Luwang. They participated in the theme activity of "Pursuing the Footprint of the Centennial Founding of the Party and Internet Celebrities Traveling to Shandong". Through visiting Sinotruk, they can get a close understanding of Sinotruk and form a gathering effect of positive publicity on Sinotruk on the Internet, making the topic of Sinotruk not only significantly increase, but also forming a good situation dominated by positive emotions in the public opinion field.