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Yishui County is "National Model County for Tourism Standardization" and an “Excellent Tourist Destination in China". There are 40 scenic spots above 2A level in Yishui County, including six 4A level scenic spots such as the Underground Grand Canyon, Heavenly King City and Snow Mountain Rainbow Valley. It has successfully cultivated the image brand of "Shandong hospitality with Yishui friendship"; in 2017, the whole county received 12.71 million tourists and realized the total tourism revenue of RMB 12.74 billion yuan, with year-on-year growth of 15.1% and 16.2%.
The project centers on the "Heavenly King City" scenic spot, with the goal of highlighting the multifunction scenery and the cultures of the Spring and Autumn Period (770-221BC), and integrates the whole scenic spot into the tourism development link of Yishui whole area, highlighting the cultural characteristics of "72" gushan and Spring and Autumn Culture. It is a comprehensive tourism project with the theme of tourism vacation, cultural creativity and sports and leisure. After the completion of the project, it will receive 1 million tourists annually and realize the tourism income of RMB 200 million yuan.
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